Under Armour Genesis Curry Flow
Client: Stephen Curry + Under Armour
Role
I focused on developing the Locker, Lootbox, Warp and Breaking history animations to celebrate Stephen curry breathing the all time 3 point record. Specifically I textured the assets, animated the camera movements, and developed the simulations.
Programs used: Cinema 4D, Substance painter, After Effects, Photoshop
Team
Creative Director: Ewen Cameron & Noah Kim. Art Director: Julian Lamadrid.
3D Design: Brooks Lane & Noah Kim
3D Animation: Amin Ali, Brooks Lane & Noah Kim.
3D Artist: Travis Yee
Awards
Cannes Lion (Bronze, Silver, Gold), ADC Bronze, London International Awards (Gold),
ANDY Awards, Gold Andy: IDEA Category, Webby Awards,
NY Film Festival Grand award
Press
Hypebeast, Time Magazine, Bloomberg, Coindesk, Forbes
