Goal

I wanted to bring an immersive drinking experience to Art Basel. This project starts with collaboration between Ciroc and Art Basel to develop an innovative way to grab attention with a single product. The collaboration hosts pop ups both in-stores and vendor trucks. The logo Was designed to mimic a spray can, being a nod to the overall product as well. The tagline “The Art of Drinking” is a fun and literal twist on the product. The products feature three distinct artists who have built a name for themselves. You can find a QR code on each can to learn more about the artists.

Programs used: Adobe Illustrator, Adobe After Effects, Adobe Photoshop, Figma